Cliff Reichenberg is an expert when it comes to spotting a good cut of meat.
With decades of experience in the food industry under his belt, the Fort Saskatchewan Station Square Co-op meat manager can say with confidence that “there’s nothing better than Alberta beef.”
Customers planning a summer evening at the grill can drop by the local grocery store's meat department to find out for themselves what makes Reichenberg so proud.
"It's good marbling. It's tender. It's well-aged, a minimum of 14 days,” Reichenberg said of Co-op’s guaranteed Alberta beef. “If you don't like it, you can bring it back and we'll refund or exchange you. So it's guaranteed good."
Reichenberg and other members of the Co-op team give the store’s Alberta beef their careful attention as they prepare a fresh selection of products for customers every day.
“We cut our meat here in store. It's not cut at a plant, tray packed and then shipped out on a truck. It's quite fresh and it's good,” he said. “Cut as thick as you want.”
Reichenberg’s skills carry over to the barbecue. He recommends starting the grill at a higher heat and searing cuts of beef on both sides before slowing things down and finishing off with a medium to low heat.