Strathcona County’s Neighbourhood Traffic Safety Campaign is now an award winning initiative.
The Most Innovative Public Education Campaign Award was presented by the Vision Zero Advocate Institute. Vision Zero focuses on eliminating serious traffic injuries and fatalities.
"It's exciting, you hope that when you have a grassroots movement that it will be well received and that people will pay attention and they are, so that's very exciting," said Lana Milner, Strathcona County's community action on residential traffic safety representative.
The county's campaign distributed 500 roadside signs throughout the community with the RCMP and Enforcement Services providing additional policing resources in select neighbourhoods.
During a one-week period in May, drivers receiving speed violation tickets were given the option to attend an 'Option 4' presentation in lieu of paying their violation.
Option 4 presentations were 90 minutes long and provided an opportunity to provide targeted education to known offenders, as well as to learn more about driving behaviors to cut residential speeding.
The campaign was a collaborative effort by the Transportation Planning and Engineering, RCMP, Enforcement Services and Transportation and Agriculture Services.