A new regional economic development company that Fort Saskatchewan is a part of has opted for a much more concise name.
The 15 shareholders of the Edmonton Metropolitan Region Economic Development Company (EMREDC) are changing their name to Edmonton Global.
While setting up the organization, member municipalities reviewed the name, which is meant to promote and encourage investment in the capital region.
"EMREDC as a name was just becoming too onerous it was complicated to explain and took away from the importance of our work," said chair and mayor of Leduc, Greg Krischke.
The goal of the collaborative company is to market the region and the Heartland to the world as a destination for success.
"Having a name that resonates worldwide is the goal we're working to achieve," said Fort Saskatchewan mayor Gale Katchur. "Fort Saskatchewan is absolutely supporting this, we really want to market our industry in Fort Saskatchewan."
Shareholders are in the process of working with a transition board through the summer to find a permanent board and a CEO.
For now, the transition board will continue to reach out to partners and stakeholders on issues affecting the region.

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