Movember provides a light-hearted look at men's health issues.
The annual moustache-growing month is meant to bring awareness to testicular and prostate cancer as well as mental health issues.
"Men are prone to be the strong, silent type and by virtue of that, we need to keep the conversation going," said Fort Saskatchewan Movember participant Jim Martin. "All of these issues are things that people don't want to necessarily talk about."
Movember is also encouraging men to stand up and get moving to stay healthy.
"It's important for men to join the conversation, get the support they need and take care of their health."
In his sixth year fundraising for Movember, Martin and supporters have helped raise over $47,000. This year's goal is to raise $10,000.
Martin helps by growing his facial hair, organizing the Movember Charity Classic Hockey Game (November 11) and various silent auctions.