The Canadian Safe Boating Council wants to remind everyone that life-jackets save lives.
On average there are 130 drownings recorded each year in Canada. This year, the council has taken up the challenge of reducing this number and saving lives with their program “Hooked on Life-jackets," which kicks off during National Fishing Week.
"We found that well over 50 per cent of boats sold in Canada are used to fish in one way shape or form, It seems like a great time to remind everyone to not just have your life jacket in the boat, but to physically be wearing it," explains Ian Gilson, director with the Canadian Safe Boating Council.
80 per cent of recreational boaters who drown in Canada aren't wearing life-jackets.
Life-jackets now come in any shape or style, with plenty of options to keep swimmers and boaters safe while in or near the water.
National Fishing Week is July 1-9.