Starting Saturday (Apr. 23), a new area code will be introduced in Alberta.

The 368 area code responds to the increasing demand for phone numbers in the region, ensuring residents and businesses continue to have enough numbers to meet demand well into the future.

"After this date, consumers and businesses requesting a new phone number may receive one with the new area code,” said Kelly Walsh, program manager of the Canadian numbering administrator.

Numbers with the new 368 area code will only be assigned to customers once there is no longer a sufficient supply of numbers with existing area codes. Existing numbers will not be affected.

The other area codes in Alberta are 403, 780, 587 and 825.